Kristen has been a social media guru since her college days at St. Cloud State University. After graduating in 2014 with a degree in Mass Communications with an emphasis in Public Relations and a minor in Psychology, she started working full-time at a marketing company in St. Cloud, MN.
Since college, Kristen has worked at two social media marketing companies and also sold cars for a Chevrolet dealership. After getting a few clients of her own, she decided that she would like to pursue a career in social media marketing and started her business, Meraki Marketing Group in 2017.
Many people ask why she chose the name "Meraki Marketing Group". The meaning of Meraki is "to do something with soul, creativity, or love; to put something of yourself in your work." She decided that meaning encompassed the vision for her company and the name stuck!
on SepKristen has a passion for helping her clients businesses grow. She loves to see a lot of engagement on their social media platforms and spends countless hours checking her content and engaging with followers. From working with hundreds of various companies from small businesses to large companies and resorts, Kristen has done it all!
In her off time, Kristen enjoys traveling, riding her horse, Dakota, and hiking with her three German Shepherds, Bravo, Luka and Freida. She has also been busy planning a wedding with her husband-to-be, Travis, coming up on September 19th, 2020 and can't wait to spend the rest of her life as a Murphy!
If you have any questions about Kristen, feel free to ask in the comments below!
It’s no secret that Facebook is one of the most popular social media platforms. Many businesses are turning to it for easy marketing where they are able to track their results. Here are a few reasons why your business should get involved with Facebook.
In most cases, marketing your business can be spendy. Yet, Facebook has made an easy platform to use that costs your business nothing to be a part of. If you really want your business to reach more of its target market, however, we would highly suggest giving Facebook Advertising a try.
The best part about Facebook Advertising is that you have a platform that you can directly target your potential customers. Think about this, with a radio ad or billboard ad, many people may listen to the radio and might glance at your billboard, but people typically don’t have a way to write down your information and they will likely forget about you by the next song or exit sign.
With Facebook advertising, you are able to target your exact target audience with their interests, location, education, career, relationship status, age, gender, etc. You are even able to track your success and know exactly how many people were reached and who engaged with the content you targeted them with.
Everyone Uses Facebook
Did you know that there are over one billion active users on Facebook? This social platform is used to connect with family and friends as well as keep up to date with businesses and organizations in the area. Teenagers to great grandparents are all on Facebook, it’s about time you and your business or organization are as well.
Real Time Content
Many individuals are going to Facebook even more-so than Google to find real time content for businesses in their area. It is a good way to see updated specials and events, hours and what is going on behind the doors of every business. Facebook gives us an easy platform to update our customers instantly. It would take much longer to update everything daily on a website. In a world that wants instant answers, Facebook is the way to go.
If you don’t have your business on Facebook, you are missing out on a lot of opportunity to grow. Times change, and your marketing strategy needs to change with it to be successful. If you need help getting started or want someone to promote your business for you. Give us a call! We would love to help your business thrive!