Social media has revolutionized the way we do marketing. It's not hard to believe that the average person spends 3 hours per day on social networks and messaging. With it becoming more integrated into our daily lives, it's silly not to utilize it to market your business.
Here are a few of our tips to create a successful marketing strategy for your business!
Create a goal
Laying out your goals and objectives are the best way to get started with your social media marketing strategy. Start with your top 3 marketing objectives and evaluate how social media can help you achieve them. Make sure to write down your goals, you're 30% more likely to be successful if your goals are written down. While setting your goals, make them attainable and break them down into smaller steps.
Research your audience
Most businesses have a target audience they would like to reach and engage. Think about the people that purchase from your store or use your service. Are they a certain age range, gender, income level, and what are their interests, etc? Tailor your content to their wants and needs to engage that audience.
Creating contents on your social media platforms can really amp up your engagement, online visibility and followers. The key to a successful contest is to giveaway something your target audience will desire. Next, figure out your goals, decide which platform to host the contest, create a deadline and promote the contest with an advertising budget!
Don't be too salesy
To be successful on social media, you need to connect with your audience. Don't turn them away with too many posts advertising your products and services. They want to see what is going on in your shop, what you are doing in the community and what inspired you to start your business.
Get your customers to know you, like you and trust you. If you can do that, they will want to support your business.
There are many ways to include video content into your social media strategy. Going live on your Facebook page is a great way to connect with your audience while showing your an authentic person and not just a brand. If you aren't ready to take that leap, recording a video will help people visually see what your business is doing. Don't make your video too lengthy though, most people nowadays have a short attention span.
Take captivating images
A good quality image can go a long way. Although actual images can be the best to use, you can also use copyright-free stock photos or create a graphic using Canva or PicMonkey.
Use the right tools
There are many tools you can use to make scheduling your social media content easier.
Scheduling: Facebook's Creator Studio for Facebook & Instagram, Hootsuite, eClincher, Sprout Social, Feedly, Tweetdeck, etc.
Creating Graphics: Canva, PicMonkey, Photoshop, Word Swag, Adobe Spark, Pablo by Buffer, Besynger, Snappa, and Gravit Designer.
Spelling and Grammer: Grammarly, WhiteSmoke, Ginger, CorrectMe and Speller.
Saving Passwords: LastPass, NordPass, 1Password, Keeper Security, and Dashline.
Branding: ColorPicker, ICONA, Logo Maker, etc.
Determine an advertising budget
Advertising can be HUGE for your social media pages! If you are just starting out and don't have any current following or audience, you are going to need to set aside a budget to target your potential customers. Remember when you started researching your audience? Those are the people you want to target while creating your ads on Facebook, Instagram, Google, Pinterest, etc.
Delegate someone to do your social media
As a business owner, your time is limited and I'm sure you're already overwhelmed with your busy work day. It can be a great idea to delegate the social media work to someone in your company, or engage an outside expert. Choose someone that has the skills to create engaging content and the time to post captivating images and videos on a regular basis.
Thinking about all of the things you need to do on social media to be successful can be overwhelming. Our best advice would be to start small and learn as you go. Keep educating yourself on the platforms and tools to make your content easier to create.
If you don't have the time to do it yourself, contact Meraki Marketing Group! We are proud to be an affordable option to keep your social media pages on the right track to success. Have questions or comments? Post them below!
Working from home is starting to be the new normal for many companies due to the outbreak of coronavirus. If you are new to working remotely, these tips can help you stay focused and productive through the day.
Create a designated work space
It's important to have a designated work space in your home. Although remote employees might not have a designated office, creating a space with your own desk and computer will make it easier to stay focused.
Takes breaks through the day
Taking breaks through your workday is healthy to reset your mind. Spend 15 minutes to play fetch with your dog, relax on the couch or enjoy a snack. When it's time for lunch, take the full break and DON'T eat at your desk. Breaks can increase your productivity and improve your workday.
Declutter your work space
A cluttered workspace is a cluttered mind. Don't let your office space turn into your storage space as well. Take the time to file your paperwork, throw away your trash and organize your desk. (You'll thank me later!)
Get out of the house
While working from home, many people go a little stir crazy. It's hard when the place you go to after work to relax and unwind turns into your office. While Covid-19 may make it difficult to go many places, taking a walk around your neighborhood or enjoying fresh air and natural light will do your body some good.
Set a schedule
It's no surprise that people can get sidetracked while surfing the internet. Set goals to achieve through the day, create a schedule and stick to it. Taking the time to have a normal routine in the morning, during your day and after you sign off will help your day go by smoothly.
Don't forget about your hygeine
We get it! It's so nice to be able to roll out of bed and start work in your pajamas. Wake up, make your bed, shower, brush your teeth, drink your coffee and then start your workday. When you take the extra time to look presentable, you'll reflect that diligence in your work.
Kristen has been a social media guru since her college days at St. Cloud State University. After graduating in 2014 with a degree in Mass Communications with an emphasis in Public Relations and a minor in Psychology, she started working full-time at a marketing company in St. Cloud, MN.
Since college, Kristen has worked at two social media marketing companies and also sold cars for a Chevrolet dealership. After getting a few clients of her own, she decided that she would like to pursue a career in social media marketing and started her business, Meraki Marketing Group in 2017.
Many people ask why she chose the name "Meraki Marketing Group". The meaning of Meraki is "to do something with soul, creativity, or love; to put something of yourself in your work." She decided that meaning encompassed the vision for her company and the name stuck!
Kristen has a passion for helping her clients businesses grow. She loves to see a lot of engagement on their social media platforms and spends countless hours checking her content and engaging with followers. From working with hundreds of various companies from small businesses to large companies and resorts, Kristen has done it all!
In her off time, Kristen enjoys traveling, riding her horse, Dakota, and hiking with her three German Shepherds, Bravo, Luka and Freida. She has also been busy planning a wedding with her husband-to-be, Travis, coming up on September 19th, 2020 and can't wait to spend the rest of her life as a Murphy!
If you have any questions about Kristen, feel free to ask in the comments below!
It’s no secret that Facebook is one of the most popular social media platforms. Many businesses are turning to it for easy marketing where they are able to track their results. Here are a few reasons why your business should get involved with Facebook.
In most cases, marketing your business can be spendy. Yet, Facebook has made an easy platform to use that costs your business nothing to be a part of. If you really want your business to reach more of its target market, however, we would highly suggest giving Facebook Advertising a try.
The best part about Facebook Advertising is that you have a platform that you can directly target your potential customers. Think about this, with a radio ad or billboard ad, many people may listen to the radio and might glance at your billboard, but people typically don’t have a way to write down your information and they will likely forget about you by the next song or exit sign.
With Facebook advertising, you are able to target your exact target audience with their interests, location, education, career, relationship status, age, gender, etc. You are even able to track your success and know exactly how many people were reached and who engaged with the content you targeted them with.
Everyone Uses Facebook
Did you know that there are over one billion active users on Facebook? This social platform is used to connect with family and friends as well as keep up to date with businesses and organizations in the area. Teenagers to great grandparents are all on Facebook, it’s about time you and your business or organization are as well.
Real Time Content
Many individuals are going to Facebook even more-so than Google to find real time content for businesses in their area. It is a good way to see updated specials and events, hours and what is going on behind the doors of every business. Facebook gives us an easy platform to update our customers instantly. It would take much longer to update everything daily on a website. In a world that wants instant answers, Facebook is the way to go.
If you don’t have your business on Facebook, you are missing out on a lot of opportunity to grow. Times change, and your marketing strategy needs to change with it to be successful. If you need help getting started or want someone to promote your business for you. Give us a call! We would love to help your business thrive!