How to Engage Your Audience on Social Media

If you have been posting on social media regularly but not getting much engagement, we have some tips that should help. Once you figure out who your target audience is, you will want to create content that will intrigue your fans and keep them coming back for more! 

Here is our advice to grow your social following and increase your interactions. 

Many businesses make the mistake of ONLY posting promotional content on their page. Although it's important to trickle that in, it's more important to create content that your viewers will WANT to see. Here are a few posts that will get you more engagement and help you thrive on your social pages. 

Employee Highlights

Everyone loves a good employee highlight. Showing a smiling photo of an employee with a blurb about who they are is a great way to humanize your page. 

Share Your Successes

Most people don't like to brag about themselves but people do love to cheer you on, especially on social media! Be transparent and share your wins with your audience. 

In the Community

As a business owner and entrepreneur, we believe that it's important for you to be part of your community. Show yourself working at events, volunteering, and supporting local businesses in your area. 

Quotes and Memes

This type of content almost always does well on social media. When you choose a quote or meme that can relate with your audience, you are more likely to have generic likes, comments, and shares. 

Real TIme Photos

There is a reason that Snapchat and Facebook/Instagram stories are so popular. People want to see what you are doing while you are doing it. 

What's New? 

Change your hours? Have a lunch special? Hire a new employee? Remodeling? Let people know! It's fun to know what's going on with your business. 

Be Genuine

The best way to have a successful business is when people know, like, and trust you. Be relatable in your content and be real. 

Don't Overuse Graphics

Although creating on-brand graphics may look professional, posting a clear unedited photo might actually get more engagement. Break up your content and use a mixture of photos, graphics, videos, and articles to keep your page interesting. 

Go Live

Facebook is promoting and prioritizing live videos right now. If you are comfortable making a live video talking about your business, promoting a product, or telling people about yourself, you will get more views and engagement. We say - Go for it! 

Boost Your Posts​

Unless you have a large following, boosting posts or creating ads could be your best bet to bring awareness to your page and content. That being said, it can actually be beneficial to boost your fun - engaging content over your promotional content. The more you spend, the more people that will see your posts. 

We hope these tips help you create fun and engaging content for your audience. Don't have time to create the content yourself? We've got you! Contact our marketing masterminds at Meraki Marketing Group to help your pages grow and flourish.