It’s no secret that Facebook is one of the most popular social media platforms. Many businesses are turning to it for easy marketing where they are able to track their results. Here are a few reasons why your business should get involved with Facebook.
In most cases, marketing your business can be spendy. Yet, Facebook has made an easy platform to use that costs your business nothing to be a part of. If you really want your business to reach more of its target market, however, we would highly suggest giving Facebook Advertising a try.
The best part about Facebook Advertising is that you have a platform that you can directly target your potential customers. Think about this, with a radio ad or billboard ad, many people may listen to the radio and might glance at your billboard, but people typically don’t have a way to write down your information and they will likely forget about you by the next song or exit sign.
With Facebook advertising, you are able to target your exact target audience with their interests, location, education, career, relationship status, age, gender, etc. You are even able to track your success and know exactly how many people were reached and who engaged with the content you targeted them with.
Everyone Uses Facebook
Did you know that there are over one billion active users on Facebook? This social platform is used to connect with family and friends as well as keep up to date with businesses and organizations in the area. Teenagers to great grandparents are all on Facebook, it’s about time you and your business or organization are as well.
Real Time Content
Many individuals are going to Facebook even more-so than Google to find real time content for businesses in their area. It is a good way to see updated specials and events, hours and what is going on behind the doors of every business. Facebook gives us an easy platform to update our customers instantly. It would take much longer to update everything daily on a website. In a world that wants instant answers, Facebook is the way to go.
If you don’t have your business on Facebook, you are missing out on a lot of opportunity to grow. Times change, and your marketing strategy needs to change with it to be successful. If you need help getting started or want someone to promote your business for you. Give us a call! We would love to help your business thrive!
Social Media doesn't sleep, and neither do I. Call me when you need me! -Kristen